Three types of companies
I have often identified the software/ hardware companies through basically three types of companies. Microsoft/ Google and Apple.
These three companies display different of characteristics in terms of products they offer and the approach they have towards creating these products. All three companies are successful in their own right. Google in search engine business, Microsoft with the office suites and Apple with its own line of products.
While the products are different, the approach in creation of product also varies. While Google develops products that are functionally rich. Apple created products that are both aesthetically pleasing as well as functionally rich. While Microsoft succeeds in creating products that are in between. Am i not taking something weird. All companies have quality and creativity in their mission statements.
The answer is, different organizations are composed of different types of people applying their capabilities. The End Result is the collective application of their efforts. Going back to the topic. We can learn a lot from these three companies. As we can choose the path towards defining an organization either as a Google, Microsoft or Apple. The products and their features help us a lot about what to include and what to avoid. While its not easy to be like any one of them, its easy to be Microsoft rather than Google. Its easier to be Google, than to be like Apple. And finally each of these companies do have their unique advantage product. Office in case of Microsoft, Search in case of Google and the brand name in case of Apple (since Apple has series of products liked by consumers).